VY Journal • Jun 15, 2018
Video marketing has become one of the most popular digital marketing strategies in the recent years. If you have not added video marketing to your digital marketing campaigns, you are definitely missing out on a great opportunity. Videos are invaluable assets for your business. In fact, it is predicted that videos will be responsible for more than 80% of online traffic by 2020.
Despite this huge revelation, many business owners are reluctant of including videos into their campaigns while the few that incorporated it are not doing it rightly. The best way to get started with video marketing is by hiring a third-party digital marketing agency like VY Digital Marketing. This will ensure that your video marketing campaign is not lacking in any aspect.
If you are thinking of incorporating video marketing right now into your business, there are few things you need to consider.
Video Marketing Considerations
The modern consumer market thrives on information. People are eagerly seeking more information about products and services. Furthermore, they tend to align with brands that are ready to provide them with as much information as possible about their products and services. Meanwhile, tutorial videos are a great way to creatively pass a lot of useful information to the people and keep them engaged.
If your brand is just struggling to establish an authority in your industry, short interview videos can be a better way to start. If you want to gain popularity in no time, you may choose to interview an influencer in your industry in order to gain immediate reputation. These interviewees are likely to share the video on their platforms and you may reach a wider audience through this. You can also arrange an interview for yourself where you answer controversial questions relating to your market. Your audience will view you as a professional and develop trust in you.
3. Question and answer videos
Short Q and A videos can be used to further gain the attention and trust of your followers. Sample and gather questions from your target audience and create a short video to answer those questions. If your answers are satisfactory, people will recommend you and your brand to their friends.
If you are planning to launch a new product or start rendering a new service, you should give your audience a peek. This video will not only give your customers a clue of what to expect but also keep them anxiously waiting for it. In fact, your target audience is likely to re-share with their peers – being the first to know.
5. Client testimonials
Do you have happy customers? Here is a great way to turn your happy customers into a tool to recruit new customers. Ask your customers to send a short video of their testimonial and attach a reward to every submission. The video may include details like how they feel about the product/service and a recommendation.
If you are planning a video marketing campaign, consider working with a professional digital marketing agency for the best results. At VY Digital Marketing full-service marketing agency, we are dedicated to leveraging our modern digital tools to meet the need of businesses. With industry expertise and extensive years of experience, we have all it takes to launch, manage, and oversea compelling video marketing campaigns for you or your business.
Contact us today for more information or to discuss your next big idea.